Paid Search
9 min
A practical, plain-English guide to google ads: what is it for? that helps teams turn paid acquisition into clear, measurable growth instead of a budget leak. Includes a clear action plan, mistakes to avoid and a quick checklist.
google
adwords
sert
Paid Search
7 min
A practical, plain-English guide to sea and seo: interactions and influence that helps teams turn paid acquisition into clear, measurable growth instead of a budget leak. Includes a clear action plan, mistakes to avoid and a quick checklist.
sea
seo
interactions
Social Media
5 min
A practical, plain-English guide to a short history of the hashtag that helps teams make social channels useful business assets instead of noisy posting calendars. Includes a clear action plan, mistakes to avoid and a quick checklist.
petite
histoire
hashtag
Digital Strategy
9 min
A practical, plain-English guide to web marketing for patient associations that helps teams connect traffic, content, channels and measurement into one coherent plan. Includes a clear action plan, mistakes to avoid and a quick checklist.
webmarketing
associations
patients
Social Media
8 min
A practical, plain-English guide to how to communicate well on twitter that helps teams make social channels useful business assets instead of noisy posting calendars. Includes a clear action plan, mistakes to avoid and a quick checklist.
bien
communiquer
twitter
Web Strategy
9 min
A practical, plain-English guide to 15 sources for royalty-free images that helps teams make online decisions easier, more consistent and more useful for visitors. Includes a clear action plan, mistakes to avoid and a quick checklist.
sources
images
libres
SEO
6 min
A practical, plain-English guide to training: writing for the web and seo that helps teams make a website easier for search engines and real readers to understand. Includes a clear action plan, mistakes to avoid and a quick checklist.
formations
rediger
web
SEO
6 min
A practical, plain-English guide to googlebot css and javascript alert that helps teams make a website easier for search engines and real readers to understand. Includes a clear action plan, mistakes to avoid and a quick checklist.
alerte
googlebot
css
E-commerce
6 min
A practical, plain-English guide to marketplaces: how to use them wisely that helps teams help shoppers compare, trust and buy with less friction. Includes a clear action plan, mistakes to avoid and a quick checklist.
marketplaces
e-commerce